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The web site thedeckmaster.com had the following in the web site, "Professional deck builders serving Oakville, Burlington, Mississauga, Brampton, Etobicoke, Vaughan, Woodbridge, Milton, Ancaster, Georgetown, Cambridge, Kitchener, Waterloo and Toronto." We noticed that the website stated " Dreaming of the perfect outdoor deck? We can build your dream deck quickly and professionally." It also said " Most builders take a week or days to build a deck, but The Deck Masters highly skilled, highly trained team can complete your deck in a day with clean, tidy, professional and hassle free results. Call today and let our courteou." The header had decks mississauga as the highest ranking optimized keyword. This keyword is followed by decks burlington, decks oakville, and decks brampton which isn't as urgent as decks mississauga. The other words thedeckmaster.com used was deck mississauga. build decks brampton is included but could not be understood by search crawlers.